Kazakh retailer Magnum chooses Qlik to make data-driven decisions

Magnum, a leading retailer in Kazakhstan, has chosen a Qlik solution to improve business operational efficiency. Qlik Sense allows the retailer to analyze over 2.4 billion rows of data in real time.

Magnum, the #1 retail chain in Kazakhstan, is implementing a data-driven approach to business using Qlik Sense analytics. The tool will provide analysts and company leaders with operational data for decision making.

Move to a new data platform

For the past 10 years, Magnum has used the QlikView platform for financial analytics. As the company developed, it became clear that by integrating analytics into business processes, it is possible to increase their efficiency, quality and speed of business decisions. This required a complete restructuring of the BI system and an update of the technology platform.

Qlik Sense analyzes more than 2.4 billion rows, including data from all retail receipts.

As a result, a project was launched in 2020 to migrate BI applications to the Qlik Sense platform. At the moment, the project is in an active phase: applications for the financial, operational, commercial and HR departments have already been created, a supplier portal has been developed, and an application for supply chain analytics is being finalized. In the future, the list of available applications will expand, and reports for the IT department will appear.

Qlik Sense analyzes more than 2.4 billion rows, including data from all retail receipts. This helps to effectively track promotions and inventory, avoiding stock-outs or surpluses, thus improving the availability of products to end-users. There are already more than 200 active users in the company - these are analysts and department heads, as well as store directors.

Development plans

We save about 10-20% of human resources for the preparation of management reporting

Saken Kudiyarov, BI project manager at Magnum

“When working on BI applications, we use an Agile approach: the implementation team is in constant contact with internal customers, studies their requests, discusses and looks for opportunities to satisfy them,” says Saken Kudiyarov, BI project manager at Magnum. – And, although the project is still far from complete, we can already see how much data processing has accelerated: we save about 10-20% of human resources for the preparation of management reporting. In addition, the data-driven decision-making cycle and the ability to test hypotheses on promotions have been significantly reduced.”

Magnum is committed to implementing a data-driven approach to doing business in all areas and is forming an internal BI team. Initially, the projects were implemented with the help of Qlik integrators - RBC Group and Datanomix, however, as the platform developed, Magnum's own employees were trained and built up in BI competencies.

Our goal is to increase the number of self-service users and develop a data-driven business culture, while the BI department should become a center of competence within the company.

Saken Kudiyarov, BI project manager at Magnum

“To do this, we need to first provide all departments with the applications they need, which we are actively working on. Already now, in each department there are several employees who can build dashboards themselves - they have been trained at the Datanomix online school and help our BI team. In about a year, we expect that the number of self-service users will grow by 40%,” sums up Saken Kudiyarov.

“We are excited to help Magnum adopt a data-driven approach to decision making that will provide them with added value. Our long-standing collaboration has shown how effectively data analysis can improve the level of service for their customers,” said Alexey Artemenko, Regional Director, Qlik Russia and CIS.

Source: VC.RU